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Breaking the Technology Paradox: 2025 Will Be the Year of Innovation with Intent

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Authorship

Kevin Martin, CEO, One Digital Nation

Publication

Access

Do you remember when installing a 4G network was considered groundbreaking? Or when the launch of a shiny new app was enough for a company to claim its seat at the innovation table?

Those were the halcyon days of “tech for tech’s sake”. It was a time when simply adopting technology was seen as a win, regardless of whether the solution fitted the problem. Often, those were solutions in search of a problem, and the problems they were applied to could have been solved in better ways.

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